Gorgias pricing and AI Agent costs for a small store
Yevhen Kurapov, co-founder · Updated Oct 19, 2026
Gorgias charges by ticket, not by agent: Starter $10 a month for 50 tickets, Basic $60 for 300, Pro $360 for 2,000, Advanced $900 for 5,000, billed monthly. AI Agent adds $30 to $530 for 30 to 530 automated interactions, each also billed as a ticket. A 600-conversation store where AI resolves half pays about $480 to $615.
We make ChatPal, one of the tools below, and list its limits on the same terms as everyone else's.
Gorgias charges for tickets, not people. Billed monthly, Starter is $10 for 50 tickets, Basic $60 for 300, Pro $360 for 2,000 and Advanced $900 for 5,000. AI Agent is a separate line that adds $30 to $530 a month, and every conversation it resolves is billed as an automated interaction and as a ticket. For a store with 600 conversations a month, that comes to about $480 to $615, against $180 with people answering everything.
We make ChatPal, one of the options further down, so weigh what we say about it accordingly. Prices were checked on Gorgias's pricing page and help center on 19 October 2026, in US dollars.
Gorgias plans at a glance
| Plan | Billed monthly | Billed annually, per month | Tickets included | Extra ticket | Seats |
|---|---|---|---|---|---|
| Starter | $10 | Monthly only | 50 | $0.40 | 3 |
| Basic | $60 | $50 | 300 | $0.40 | 500 |
| Pro | $360 | $300 | 2,000 | $0.36 | 500 |
| Advanced | $900 | $750 | 5,000 | $0.36 | 500 |
| Enterprise | Sales quote | Sales quote | Over 5,000 | Quote | Quote |
What changes between plans, beyond volume: Starter has no AI actions (cancel, discount, apply) and no BigCommerce. Voice and SMS can be added to any plan, priced by call and text volume. Magento, revenue attribution and audit logs start on Pro. Annual plans are paid upfront for 12 months. Gorgias adds US sales tax where it applies.
A ticket is any conversation your helpdesk replies to, from a person, a Rule or AI Agent, however many messages follow. Conversations you never answer, newsletters and spam don't count. One detail moves the count more than people expect: a customer who writes again after 3 days of quiet on chat, or 10 days on email, opens a new ticket.
How Gorgias AI Agent is billed
AI Agent is an add-on to any plan. You buy a monthly allowance of automated interactions with the plan:
| Plan | Plan with AI Agent, billed monthly | AI Agent's share | Automated interactions included |
|---|---|---|---|
| Starter | $40 | $30 | 30 |
| Basic | $90 | $30 | 30 |
| Pro | $550 | $190 | 190 |
| Advanced | $1,430 | $530 | 530 |
That is about $1.00 per interaction on monthly billing. On annual billing Gorgias lists $0.90 per interaction, which works out to about $27, $171 and $477 a month for AI Agent on Basic, Pro and Advanced. Above the allowance, the pricing page's data lists $1.50 per interaction, while its FAQ names only the $1.00 and $0.90 rates. The bills below show extras at both $1.50 and $1.00; confirm the current overage rate with Gorgias before you budget.
An automated interaction is a request resolved with no person involved within 72 hours, by AI Agent or by Gorgias's own Flows, Order Management or Article Recommendations. How it is charged depends on what resolved it:
- AI Agent resolves it: a ticket fee plus an automation fee, for the same conversation.
- AI Agent hands it to a person, or a person replies within 72 hours: only the ticket fee.
- A Flow, Order Management or an article resolves it: only the automation fee.
Accounts created before 28 May 2025 may still be on legacy pricing, where a conversation counts as a ticket or an automation but not both. Check Billing & usage in Gorgias to see which applies to you.
Three worked monthly bills
Three stores, billed monthly. Our assumptions, not Gorgias's: every conversation gets a reply, so each is one ticket, and AI Agent fully resolves half of them. Your share depends on how many of your questions are order tracking and simple policy answers. Each line uses the cheapest plan for that volume.
| Store | Conversations a month | People answer everything | With AI Agent, extras at $1.50 | With AI Agent, extras at $1.00 |
|---|---|---|---|---|
| A, 2 people | 150 | $50 | $147.50 | $125 |
| B, 3 people | 600 | $180 | $615 | $480 |
| C, 5 people | 1,500 | $360 | $1,390 | $1,110 |
How each line adds up:
- Store A, 150 conversations, 75 resolved by AI. Without AI: Starter $10 plus 100 extra tickets at $0.40, $50. With AI on Starter: $40, plus $40 of extra tickets, plus 45 interactions over the 30 included. Starter's AI can't cancel or discount; Basic with AI Agent costs $10 more.
- Store B, 600 conversations, 300 resolved by AI. Without AI: Basic $60 plus 300 extra tickets, $180. With AI on Basic: $90, plus $120 of extra tickets, plus 270 extra interactions. Pro with AI Agent comes to $660 to $715 here, so it only pays off at higher volume.
- Store C, 1,500 conversations, 750 resolved by AI. Without AI: Pro $360, inside 2,000 tickets. With AI on Pro: $550, plus 560 interactions over the 190 included. On annual billing, Pro with AI Agent comes to about $471 a month before extras.
The AI line never makes the bill smaller in dollars. What it buys is staff time: in store B, 300 conversations nobody on the team had to answer. Whether that is worth $300 to $435 a month depends on what an hour of your team's time costs.
Where the bill grows
- Peaks. A sale or a shipping delay can double order questions in a week. Overage on tickets and interactions is billed at the end of the month; Gorgias suggests moving up a plan if you go over regularly.
- Returning customers. A follow-up after 3 days on chat or 10 on email is a new ticket, and if AI Agent resolves it, a new interaction.
- Proactive AI. When a shopper replies to AI Agent's search assist or AI FAQs prompt and AI Agent finishes the chat, that is a ticket plus an interaction.
- Voice and SMS. Billed per Voice or SMS ticket by tier, on top of the helpdesk.
- Annual lock-in. Annual billing saves about 17% but is paid upfront, so a quieter year doesn't come back.
A cheaper setup: an AI assistant answers chats first
If most of your questions arrive in your store's chat and in DMs, you can put an AI assistant in front of those channels and keep a small Gorgias plan for email, without AI Agent. ChatPal works this way: it answers on your website, WhatsApp, Instagram, Facebook Messenger and Telegram from your Shopify catalog, tells a signed-in customer where their order is, and hands the rest to your team in its own inbox.
The same three stores, with our extra assumptions: 60% of conversations come through chat and DMs, 40% by email, and ChatPal writes 3 replies per chat. ChatPal counts every reply it writes, including in chats it later hands to a person.
| Store | Chats to ChatPal | ChatPal replies | ChatPal plan | Gorgias for email | Total |
|---|---|---|---|---|---|
| A | 90 | 270 | Starter, $20 (500 replies) | Starter, 60 tickets: $14 | $34 |
| B | 360 | 1,080 | Standard, $50 (1,500 replies) | Basic, 240 tickets: $60 | $110 |
| C | 900 | 2,700 | Pro, $120 (4,000 replies) | Basic, 600 tickets: $180 | $300 |
At 5 replies per chat instead of 3, store B needs ChatPal Pro at $120 and store C goes past the largest published plan, so you'd ask for a quote. When ChatPal reaches its monthly limit it pauses AI replies until you upgrade or the month resets, rather than adding overage; you get warnings at 80% and 100%.
This is not like-for-like, and the differences matter:
- Email has no AI in this setup. If most of your support is email, Gorgias AI Agent covers it and ChatPal doesn't.
- Two inboxes. ChatPal doesn't connect to Gorgias, so chats it hands over are answered in ChatPal, and email in Gorgias.
- Order actions. Gorgias AI Agent can cancel an order or apply a discount from Basic. ChatPal passes cancel and delivery-change requests to your team with the order number once the customer confirms.
- Sign-in. ChatPal answers order questions only after the customer signs in to their store account, and needs Shopify's new customer accounts.
Two other ways to get AI answers without Gorgias AI Agent:
- Fin on top of Gorgias at $0.99 per outcome, at least 50 a month. For store B's 300 resolutions that is $297 on top of the $180 Gorgias plan, about $477, assuming each conversation Fin answers still counts as a Gorgias ticket, which we couldn't confirm.
- Shopify Inbox is free, with an AI agent that looks up orders, but only in your store's chat widget. Order questions on Instagram, WhatsApp or email still go to a person.
Gorgias and six alternatives
| Tool | Best for | Price |
|---|---|---|
| Gorgias | The ecommerce helpdesk | Starter $10 a month for 50 tickets (monthly only), Basic $60 for 300, Pro $360 for 2,000, Advanced $900 for 5,000, billed monthly; Basic to Advanced cost about 17% less billed annually. AI Agent is added on top |
| ChatPal | AI that answers chats first | Free for 100 replies a month; Starter $20 for 500, Standard $50 for 1,500 and Pro $120 for 4,000, billed monthly |
| Fin | AI agent on top of Gorgias | $0.99 per outcome with no seats on your current helpdesk, 50 outcomes a month minimum |
| Shopify Inbox | Free AI in your store's chat | Free app |
| Re:amaze | A cheaper helpdesk | Starter $59 a month flat for unlimited team members and 500 responded conversations; Basic $29 per team member a month billed monthly |
| eDesk | A per-agent helpdesk with AI by outcome | Essential $49 per agent a month billed monthly, $39 billed annually, plus $0.99 per AI Agent outcome |
| Tidio | A chat app with AI added on | Free plan; Starter $29 a month billed monthly or $24.17 billed annually, for 100 conversations; Growth from $59 a month. The site shows prices in your local currency |
The ecommerce helpdesk
Gorgias
Price: Starter $10 a month for 50 tickets (monthly only), Basic $60 for 300, Pro $360 for 2,000, Advanced $900 for 5,000, billed monthly; Basic to Advanced cost about 17% less billed annually. AI Agent is added on top
Good at
- Priced by ticket, never per agent: 500 seats from Basic
- AI Agent automates order tracking and returns, and from Basic can cancel orders and apply discounts
- Email, chat, social and help center in one inbox, and Voice or SMS can be added to any plan
Keep in mind
- An AI Agent resolution is billed twice: once as an automated interaction and once as a helpdesk ticket
- Interactions above the plan's allowance are listed at $1.50 each in the pricing page's data
- Starter has 3 seats, monthly billing only, and no AI actions such as cancel or discount
AI that answers chats first
ChatPal
Price: Free for 100 replies a month; Starter $20 for 500, Standard $50 for 1,500 and Pro $120 for 4,000, billed monthly
Good at
- Answers from your Shopify catalog on your website, WhatsApp, Instagram, Facebook Messenger and Telegram
- Tells a signed-in customer where their order is, with tracking and estimated delivery
- A flat monthly price with no per-ticket or per-resolution fee; AI replies pause at the limit instead of running into overage
- Every channel and integration on every plan, the free one included
Keep in mind
- Not a helpdesk: no email channel, and no Gorgias integration, so chats it hands over are answered in ChatPal's own inbox
- Passes cancel and delivery-change requests to your team rather than making them itself
AI agent on top of Gorgias
Fin
Price: $0.99 per outcome with no seats on your current helpdesk, 50 outcomes a month minimum
Good at
- Lists Gorgias among the helpdesks it works with
- One outcome per conversation, however many actions Fin takes
Keep in mind
- A resolution counts when the customer asks for no more help after Fin's last answer
- You still pay your Gorgias plan underneath
Free AI in your store's chat
Shopify Inbox
Price: Free app
Good at
- Its AI agent answers product questions, looks up orders and adds items to the cart
- Draws on your catalog, policies, pages and knowledge base
Keep in mind
- Works only in your online store's chat widget, on the Basic, Grow, Advanced or Plus Shopify plan
- Needs new customer accounts, and shows an AI notice that can't be removed
A cheaper helpdesk
Re:amaze
Price: Starter $59 a month flat for unlimited team members and 500 responded conversations; Basic $29 per team member a month billed monthly
Good at
- AI agent resolutions included: 5 per user a month on Basic, 10 on Pro, 20 on Plus
- Month to month, no contract, 14-day trial without a card
Keep in mind
- Each AI resolution above the allowance costs $0.85
- Basic and higher plans are priced per team member
A per-agent helpdesk with AI by outcome
eDesk
Price: Essential $49 per agent a month billed monthly, $39 billed annually, plus $0.99 per AI Agent outcome
Good at
- AI Agent is charged once per ticket, only when it replies or acts
- Several messages on one ticket still count as one outcome
Keep in mind
- Priced per agent, with AI outcomes on top
- Essential connects one store or marketplace, and there are no refunds for cancellations or downgrades
A chat app with AI added on
Tidio
Price: Free plan; Starter $29 a month billed monthly or $24.17 billed annually, for 100 conversations; Growth from $59 a month. The site shows prices in your local currency
Good at
- Lyro replies don't count as billable conversations; only human replies do
- On its Shopify listing, a visual builder for scripted flows is a separate $29 Flows plan
Keep in mind
- The free plan's 50 Lyro conversations are a lifetime allowance, not monthly
- Above 1,000 Lyro conversations a month you need a custom plan
When Gorgias with AI Agent is the right call
Stay with Gorgias and add AI Agent if a good share of your tickets is email, if you want the AI to cancel orders and apply discounts itself, or if your team already runs on Gorgias rules and macros. At up to about 30 resolutions a month on Basic, AI Agent costs a flat $30 and the double counting barely matters.
Look elsewhere if most questions are "where is my order?" and "do you have this in my size?" asked in chat, and your bill is mostly interaction overage. Our Gorgias alternatives page compares the tools by situation and covers moving off Gorgias. For how the per-seat helpdesks bill the same AI work, see Zendesk pricing and Intercom pricing.
Trying the AI-first setup
- In ChatPal, click Integrations → Shopify, enter your store's Shopify address and click Connect Shopify.
- Approve the connection in Shopify. Order support is on from that moment, so signed-in customers can ask about their own orders; you can switch it off under Order support.
- Turn on the ChatPal Chat Widget app embed in your theme, and switch off the Gorgias chat on your store so the chat has one tool.
- Keep Gorgias connected to your support email. Read the AI's answers in Chats for a week or two before you add WhatsApp, Instagram or Messenger.
For the order questions themselves, see how to answer "where is my order?" on Shopify.